AI Search & GEO - Ongito Marketing Solutions

ChatGPT vs Google AI Overviews vs Perplexity: Where Should an SME Show Up First?

Leave a Comment / AI Search & GEO, Blog, Guides for SMEs

ChatGPT, Google AI Overviews and Perplexity cite different sources in different ways. Here’s how each one decides who to recommend, and which your SME should prioritize first.

A client sent us three screenshots last month. She’d asked ChatGPT for the best providers in her category, a competitor was named. She’d Googled the same question and the AI Overview quoted a directory listing she’d never heard of. Then she’d tried Perplexity, which cited a two-year-old blog post from a third competitor. Her question was the obvious one: “Which of these is the real one?”

All three are real. Together they now field a meaningful share of the questions your customers used to type into a single search box, and each one assembles its answer from a different machine.

The good news is that the work you do to show up in one mostly helps with the others. The less good news is that “mostly” hides a few differences that decide where a small business should spend its first hours.

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AI Customer Service for Japanese Retail: What You Can Actually Deploy in Two Weeks

Leave a Comment / AI Agents for Business, AI Search & GEO, AI Search Trends, Blog, Guides for SMEs, Structured Data & Schema

Why Japanese retail is moving to messaging-first customer service

Japan’s customer service problem looks different from the West. While US and European retailers pour effort into website chatbots, Japanese consumers overwhelmingly prefer messaging apps — above all LINE, which reaches the large majority of smartphone users in Japan, followed by WhatsApp among international and tourist-facing businesses.

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ai agents for smes the real cost, not the hype

AI Agents for SMEs: Five Minutes vs. Three Hours.

Leave a Comment / AI Agents for Business, AI Search & GEO, Blog

AI Agents for small and medium-sized enterprises are software products using a large language model to autonomously carry out a goal-oriented process by solving problems step-by-step. Traditional Automation technology, on the other hand, works according to predefined rules and cannot solve complex problems. SMEs use AI Agents mainly for customer service and support (e.g., answering frequently asked questions), for automating work processes in relation to customer orders (follow up on leads) and in document management (processing and archiving documents). The cost of developing an AI agent depends on its complexity.

Typical costs range from approximately $1,500 to $20,000, depending on scope and integrations (SME-specific benchmarks run closer to the lower end of that range). In addition, there are recurring costs ranging between approximately $50 and $800 per month, with some SME-focused messaging agents priced as low as $29 to $99 a month.

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Agentic AI Economy: Why 75% of Companies Are Adopting It and Only 15% Are Winning

Leave a Comment / AI Agents for Business, AI Search & GEO, AI Search Trends, Blog

Agentic AI Economy: Why 75% of Companies Are Adopting It and Only 15% Are Winning.

I watched a client’s WhatsApp inbox light up with 123,000 conversations in a single week, and not one of them was answered by a human. That is not a hypothetical. It is a real number from a real retailer, and it is sitting inside Meta’s newly released report on the agentic economy, a document I have been picking apart for the past few days because it lands directly in Ongito’s lane: helping small and mid-sized businesses stay visible as discovery shifts from search engines to ai agents.

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google says llms.txt doesn't affect rankings. here's what it actually does, who's using it well, and how to build one worth your time in 2026.

Llms.txt Playbook: What It Actually Does for AI Crawlers

Leave a Comment / AI Agents for Business, AI Search & GEO, AI Search Trends, LLMS, Technical SEO

Sometime around the end of 2024, a proposal for creating a file called llms.txt began circulating in SEO communities. By early 2025, roughly half the Internet was either building one or saying there’s no use building one because that will take a whole Tuesday afternoon. In general, both sides were right. The fact that both sides were right is enough to write about.

A llms.txt file is simply a plain-text Markdown file located at your site’s root directory that describes your site’s content and points large language model systems to your most important pages, similar to how a Table of Contents directs a reader to a Chapter. Importantly, it does not restrict crawler access (robots.txt continues to perform this function). As of mid-2026, none of the major search or AI providers have indicated they currently consider llms.txt in their rankings or citations. However, llms.txt provides much greater value elsewhere.

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How Property Listings Get Cited by Perplexity and Claude: The Structured Data Playbook

Leave a Comment / AI Agents for Business, AI Search & GEO, Blog, Guides for SMEs, Real Estate SEO, Structured Data & Schema

A buyer asks Perplexity “3-bedroom homes under $600k in Round Rock, Texas” and gets back five listings with addresses, prices, and square footage, fully cited, fully clickable. Your listing was on the market, matched every criterion, and never appeared. Not because your photos were worse. Because the model couldn’t tell your listing had three bedrooms at all.

That’s the uncomfortable truth about generative search for real estate right now: most listing pages are optimized for human eyes and completely opaque to machines. The words “3 bed, 2 bath, 1,850 sq ft” sit inside a paragraph. A language model has to guess whether that’s a fact about the property or filler text next to an ad. Structured data removes the guesswork.

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AI Shopping Assistants Are Recommending Stores. Here’s How to Become One

Leave a Comment / AI Agents for Business, AI Search & GEO, Blog

AI shopping assistants suggest stores to customers using structured product information, third party customer ratings and reviews, and product comparison information that answers questions directly. They do not make recommendations based upon a company’s brand size or advertising spend. If you want your store to show up across multiple platforms, you need clean schema markup, complete product attribute information, and independent third-party citations, not simply a visually appealing website.

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FAQ structured data will not get you cited by ChatGPT

Leave a Comment / AI Search & GEO, Blog, Guides for SMEs

FAQ schema will not get your business cited by ChatGPT. Google retired FAQ rich results on May 7, 2026, and an Ahrefs study of nearly 1,900 pages found that adding JSON-LD schema produced no meaningful AI citation increase on any platform. What actually earns citations is clear, well-structured, statistics-backed answer content, whether or not it carries schema markup at all.

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Property Listings in AI Search: Get Cited by Perplexity

Leave a Comment / AI Agents for Business, AI Search & GEO, Blog

Websites for real estate are getting crawled by Perplexity through building data-heavy pages, which are answer-based and use schema RealEstateListing and RealEstateAgent (which PerplexityBot can then crawl) and updating these pages frequently. For each query, Perplexity crawls ten to twenty web-pages and references only three to four of those web-pages; the preference is for newer and more descriptive content which has been specifically referenced versus a standard listing page.

What makes real estate websites so non-existent in AI search results? Real estate is the biggest asset class in America, however it ranks dead last among other asset classes in terms of how visible they are in AI search.

A recent report from Haute Living and 5W Public Relations states that based upon a report titled “2026 Luxury Real Estate AI Discovery,” real estate accounts for 0.14% of the time that an AI overview is triggered via Google search.

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Tokyo Tourism SEO: Your Hotel Is Invisible to AI

Leave a Comment / AI Search & GEO, Blog, Hospitality & Travel Marketing

Last week, before my friend left for Tokyo, she showed me her phone. She hadn’t opened Google. She’d opened ChatGPT and asked where to stay in Asakusa for a traditional vibe under 25,000 yen a night. It named three properties, a paragraph each, with a confident pick. Not one was the beautiful little guesthouse two blocks from me with a 4.7 star Google rating. On Google Maps it looks great. To the AI, it did not exist.

That is the discovery gap quietly reshaping Tokyo hotel bookings. It is not a demand problem. Japan welcomed a record 42.7 million visitors in 2025, and the government is chasing 60 million by 2030. It is a visibility problem. Roughly 40 percent of travelers now plan trips with AI tools, yet one 2025 study found only about 16 percent of hotels appear in AI results. Record tourism means nothing if the AI never names you.

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