Structured Data & Schema

A buyer asks Perplexity “3-bedroom homes under $600k in Round Rock, Texas” and gets back five listings with addresses, prices, and square footage, fully cited, fully clickable. Your listing was on the market, matched every criterion, and never appeared. Not because your photos were worse. Because the model couldn’t tell your listing had three bedrooms at all.

That’s the uncomfortable truth about generative search for real estate right now: most listing pages are optimized for human eyes and completely opaque to machines. The words “3 bed, 2 bath, 1,850 sq ft” sit inside a paragraph. A language model has to guess whether that’s a fact about the property or filler text next to an ad. Structured data removes the guesswork.